The new slogan is, "Stay alert - control the virus - save lives". What does it mean?
"Stay home" was easy to understand. We stay at home, with a list of exceptions. But what does "Stay alert" mean?
What am I looking out for - people sneezing? What do I do when my alertness spots a problem? Call a policeman? Run away?
Meanwhile, the First Ministers in Scotland, Wales and Northern Ireland, have said that they're staying with the old slogan "stay at home, protect the NHS, save lives". So now we've got a mixed message, and we've got the American problem where the central government is contradicted by the local government.
I listened to the much-heralded message from Bojo. Here's what I think he said.
Lots of praise sprayed around liberally in all directions.
People who can work from home, should continue to do so.
People who can't work from home, should go to work.
If you can avoid public transport, then use your car, or even better walk or cycle.
You can play sports, but only with members of your own household.
Fines for rule-breakers will be increased.
In the next two months, we'll be driven not by economics, but by public health.
We will soon be having quarantine on people coming to the UK by air.
We will come back from this devilish illness, better than ever before.
But for now, "Stay alert - control the virus - save lives".
So what happens tomorrow down at t'mill? Will all the mill workers turn up for work, alertly? Is t'mill ready for them? Did anyone warn t'management that this would happen? Is t'steam engine fettled, and are the grunions fosseted?
Or is this just Bojo the Clown again?