Fake prayers

Benjamin Rogovy must repay $7 million for fake prayers.

What?

He set up a web site and took money from people, in exchange for praying for them. I don't understand where the problem lies.

Anyone could, very easily, become a pastor. As far as I can tell, all you have to do, is make up your own church and nominate yourself as a pastor.

And anyone could, very easily, set up a web site to take people's money. The prayer process could simply be automated - the user could select from a predetermined list of prayers, and the computer would then send those to /dev/null, or to a preferred email address, such as jesus@gmail.com. God being omniscient, would be aware of the prayer eben if the email isn't delivered, and since all prayers are answered (though not necessarily in the way the requester hoped), there's a result.

So what's the scam here?

Prosecuting Rogovy for fake prayers is like prosecuting a homeopathic vendor for fake medecines.