Subject: Ad blocking.
You might be wondering why many people are blocking the adverts on your web site.
And then it happened again, also to Forbes:
It isn't only Forbes, of course, I give them as an aexample of a very respectable journal. This keeps happening, again and again.
Until you find a way to avoid serving up malvertising, people like me, and the people who listen to me, aren't willing
to take the risk.
You need to guarantee that if I visit your web site, I don't get my computer taken over by an advert that didn't actually come from you, but the effect on me is no less for that.