Once again, people who aren't ad blocking, have been hit. This time, it's readers of that august journal, "The Economist", a journal that I used to read assiduously (back when I was an economist - yes, I've had a strangely varied career).
They use an analysis service, PageFair, which tries to estimate how many visitors use ad blockers. PageFair estimate that 500 websites in addition to The Economist were hit. The hit consisted of a download that was claimed to be an update to Adobe, which you were invited to install. I checked VirusTotal; 38 out of 55 products would have flagged this, the following would not: