This is a phone call, made by someone with a heavy accent (India?). He starts off by telling you that he's from "Your lifestyle" (the name can vary) and he wants just one minute (sometimes three minutes) to do a survey.
And then you get "depending on your answers, some of our partners may call you".
So, if you agree to this, you're consenting to them selling your details to whoever they want, so that third parties can call you and it's legal because you agreed to it.
So then they ask you various questions, designed to determine which selling organisation might be interested in pestering you.
And then your details, as well as thousands of others, are sold on.
Who's being scammed here?
Primarily, the organisations that they sell your details to. Secondarily, you because you're going to get a lot of phone calls that you didn't really want.