Pages

Saturday, 13 September 2014

Invitation

I got an expensively-produced invitation today. An invitation to what? I don't know.

It came from "PAD London art+design".There's a "collector's preview". There's a "private preview". ANd there's an "exhibition". It doesn't say what is being exhibited.

Bicycles? Computers? Torque wrenches? There's no clue given.

There's a list of names on the back; I don't recognise any of them, and there's no clue what these are the names of. Names like "Pascal Cuisinier" and "Flak", "Robilant & Voena" and Nilufar.

The other thing they forgot to give, is the address. It says "Berkeley Sq", but I've been there, and it's really very big, there's a hundred or two buildings there.

This is the most incompetent and ill-designed piece of marketing I've seen for a long time; someone has thrown away a lot of money to get these produced and mailed out. It's for 13-19 October, maybe I'll give it to Silverspoonlondon, maybe they'll know what it's for.

2 comments:

  1. Google is one's friend. Apparently, "PAD cultivates eclecticism, authenticity and connoisseurship with passion and flair." Sounds right up your street. :)

    ReplyDelete
  2. I can scarecly contain my indifference.

    ReplyDelete