I got an expensively-produced invitation today. An invitation to what? I don't know.
It came from "PAD London art+design".There's a "collector's preview". There's a "private preview". ANd there's an "exhibition". It doesn't say what is being exhibited.
Bicycles? Computers? Torque wrenches? There's no clue given.
There's a list of names on the back; I don't recognise any of them, and there's no clue what these are the names of. Names like "Pascal Cuisinier" and "Flak", "Robilant & Voena" and Nilufar.
The other thing they forgot to give, is the address. It says "Berkeley Sq", but I've been there, and it's really very big, there's a hundred or two buildings there.
This is the most incompetent and ill-designed piece of marketing I've seen for a long time; someone has thrown away a lot of money to get these produced and mailed out. It's for 13-19 October, maybe I'll give it to Silverspoonlondon, maybe they'll know what it's for.